What Does Your Online Listing Say About Your House?
Ninety-nine per cent of all consumers begin their home shopping online. It is fair to say that online presence is paramount to push those potential buyers to want to see the property you are selling. I’d say as important as the curb appeal if not more. It is the front line, whether it is through the Multiple Listing Service (MLS) or on social media.
“you need this place, it is going to improve your life“
So what does the online presence have to convey to get people to want to see the property? The message should be “you need this place, its going to improve your life”. Beautiful pictures of a beautiful house do this. Get the professional photographer and stager into that house to create that magic that will lure in those online buyers. But you need both a stager and a photographer; as neither can unilaterally create the refined appearance for online shoppers. Think of those magazine photo of rooms and of food. Both the stylist and the photographer create the desire together and have the skill to draw in the consumer.
The third component is the text in your listing material which must be enticing to the potential buyer. They need to know what it is about the house that makes it a “must see”. What is special about it? Using the punchy, action-packed words encourage excitement and desirability for buyers. Bad grammar and lacklustre descriptions are not encouraging and may disappoint potential buyers. Use all the character space you have available to explain why the house is a must see. Spelling mistakes and too many emojis are big turn-offs and also a reflection of the writer’s attention to detail.
The overall message in this post is to also stage your online presence. Bump it up and command attention! Use of active and descriptive words will encourage visits to the property. Potential buyers should feel compelled to see the property and quickly, so as to not miss out.